CDPQ Backs AppDirect Capital
Posted on 12/24/2021
AppDirect is a subscription commerce platform company. AppDirect and Caisse de dépôt et placement du Québec (CDPQ) announced an investment of US$ 80 million to launch AppDirect Capital, which offers a set of funding programs dedicated to the growth and transformation of channel partners. CDPQ’s investment will accelerate AppDirect Capital’s AppSmart Invest program, previously launched this year, which provides flexible capital for technology partners to transform or scale their business with AppSmart, as well as other forthcoming financial products.
AppSmart, a division of AppDirect, is exclusively dedicated to helping channel partners and technology advisors start and scale their recurring revenue businesses. Technology partners who participate in the AppSmart Invest program maintain 100% ownership and control of their business while gaining access to the AppSmart brand, digital back office tools, and the AppSmart Marketplace to offer their clients a vast ecosystem of software and business services.
Since its initial equity investment in 2020, CDPQ has been an active shareholder of AppDirect and partner to AppDirect as it continues to expand its business in Montréal.