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Reach Asset Owners

Sovereign Wealth Fund Institute (SWFI) is the leading source on sovereign wealth funds, central banks, pensions and other long-term public institutional investors. Our statistics and figures are used by financial institutions, asset owners, corporations, asset managers and governments around the world.

Advertise with us to maximize your global exposure to our highly sophisticated audience. We cover an investor segment with an aggregate AUM of greater than US$ 30 trillion. Our research focuses on public investors, including sovereign wealth funds, pensions, superannuation funds, afores, central bank reserves, endowments and more.

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Audience Differentiators

SWFI Audience Key Points

  • Over 45,000 people are on the Public Fund Monitor Newsletter
  • SWFI is often used as a referential source for the world's largest institutional investors
  • Top-tier subscribers across the globe
  • We host global VIP institutional investor summits
  • Website traffic growth YoY

We are recognized globally as the information authority on sovereign wealth funds, pensions and other long-term public funds. Our data is quoted by many media sources as shown.

General MediaBusiness Focused MediaEastern Media
ABC NewsCNBCCaixin
APBloombergChina Daily
AFPBusiness WeekGulf News
BBCBusiness InsiderKhaleej Times
CBS NewsDow JonesKorea Times
CNNDow JonesSina
Der SpiegelFinancial Times (FT)Sohu.com
El PaísForbesSouth China Morning
Le MondeInvestments & Pensions EuropePost Straits Times
Los Angeles TimesPensions & Investments Reuters
New York TimesWall Street Journal
Washington PostYahoo! Finance
The Australian
The Telegraph