Google’s Advertising Revenue Rips 69% from 2020

Posted on 07/27/2021

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Alphabet Inc. is the parent company of Google. Total Google advertising revenue increased to US$ 50.44 billion, up 69% from the year-ago quarter.

YouTube revenue came in over US$ 7 billion, up 83% from 2020, drawing near to Netflix’s quarterly revenue, which was US$ 7.34 billion. YouTube Shorts is the company’s new TikTok competitor. YouTube Shorts just surpassed 15 billion daily views, according to Google CEO Sundar Pichai during the earnings call. That is up from 6.5 billion daily views in March 2021.

Google Cloud brought in US$ 4.63 billion, up from US$ 3.01 billion a year ago. However, the cloud business had operating losses of US$ 591 million. For developers, Google’s Cloud platform has built a bad reputation for instability, thanks to quickly deprecating APIs. Google remains behind Microsoft Azure and market leader Amazon Web Services in the cloud space.