Amundi Pioneer to Rebrand as Amundi US
Posted on 12/03/2020
In late November 2020, Amundi Pioneer decided to rebrand the U.S. business of Amundi as Amundi US effective January 1, 2021. The new brand identity will replace Amundi Pioneer, which was first adopted in July 2017 following the acquisition of Pioneer Investments by Amundi. Boston is one of Amundi’s six global investment hubs.
While Amundi Pioneer will change its corporate brand identity in the US, it will continue to recognize the legacy and strength of the Pioneer brand in the U.S. and international retail channels by retaining the use of the Pioneer brand for the retail funds distributed in the U.S. and internationally. The legacy U.S. mutual funds and UCITS will continue to be Pioneer-branded funds. For example, Pioneer Fund, Amundi Pioneer’s oldest fund with a history dating back to 1928, will retain its name, and the UCITS version will continue to be called Amundi Funds – US Pioneer Fund.