PIF Makes Deal With Women’s Tennis Association
Posted on 05/23/2024
Saudi Arabia’s Public Investment Fund (PIF) and the Women’s Tennis Association entered into a multi-year agreement that will expand the SWF’s role in women’s sports. PIF will become the naming partner of WTA Rankings, which did not have a naming partner. This will become the PIF WTA Rankings. PIF says it and WTA will “expand…
